Social content & strategy
Social media video production
Most companies treat social video as a second budget and a second team. We build it out of the shoot you were already paying for, on a strategy that says what to post and why. Social media video production and video content strategy are the same job here, not two vendors who never speak.
371K
Subscribers
192M+
Views across our channels
2019
Overwatch League partner since
Vancouver
Studio, BC
Channel figures per YouTube, August 2026.
What social media video production covers
Cut
Short form video production
Vertical video built for the feed, not letterboxed leftovers from a horizontal edit. Captioned, hooked in the first two seconds, sized per platform.
Plan
Video content strategy
The pillars, the cadence and the calendar. What you post weekly, what you post monthly, and which of it is worth paying to boost.
Stretch
One shoot, every channel
We plan the shoot day so the brand film, the executive interview and thirty social cuts all come out of it. Social stops being a separate line item.
Tend
Community & engagement
Comment strategy, reply tone, and the habits that turn a feed into somewhere people come back to. We built one of these from zero.
A posting schedule cannot save footage nobody wanted to watch
Social agencies schedule and caption. Production companies shoot and leave. The gap between them is where most corporate social budgets disappear. We do both, so the strategy changes what gets filmed and the edit serves the plan rather than working around it.
Every platform gets its own cut
Reels, TikTok and Shorts are vertical but not identical: hook length, caption weight and pacing all differ. LinkedIn wants square or four-by-five and rewards a slower open. Nothing here is exported once and posted five times.
Brands we have produced for
Official league content, branded series, and event coverage for some of the biggest names in gaming and beyond.
Social media video production questions
Do you post for us, or just make the videos?
Either. Most clients take the films, the cuts and the calendar from us and keep publishing in house so the accounts stay in their name. If you would rather we run the posting as well, that is part of the retainer.
How many social pieces come out of one shoot day?
A well-planned interview day usually yields one flagship film plus twenty to forty short form cuts, because we shoot knowing the vertical crops are coming. A day shot without that plan usually yields far fewer, and they look like offcuts.
Can you work with footage we already have?
Yes. An archive edit is often the fastest way to start: we cut a first month of social from material you have already paid for, and use what performs to shape the next shoot.
What does social media video production cost?
It depends on cadence and whether we are shooting or editing existing material. Editing an archive is the cheapest entry; a monthly shoot day with a full cut list sits higher. Tell us the volume you need and we will scope it.