Launching the Toronto Defiant brand

The Toronto Defiant are a professional Overwatch team owned by OverActive Media. Ahead of joining the Overwatch League in 2019, the organization tasked Akshon Media with creating a series of content pieces to help launch their brand and generate interest heading into their debut season.

To create compelling content for the Toronto Defiant brand and talent, we traveled to South Korea to film and produce a six-episode mini series titled “Becoming Defiant” that documented the team’s preseason bootcamp. The series gave fans a behind-the-scenes look into the life of the Defiant as they trained for their first season as a team. Because the team was composed primarily of Korean-speaking players, our goal was to bridge the gap with western audiences, building exciting storylines and personalizing the athletes. Akshon also fully produced the team announcement video and the player reveal trailers to build excitement with the Overwatch League fan base.

Introducing new people to an audience and giving viewers a reason to care about them is at the heart of any team, founder or culture video. Our experience filming on location and working across languages helps us tell those stories wherever they take place.

Videography · Post-Production · Social Content · Content Development · Motion Graphic Design · Korean Translation