On location, delivered the same day
A content package built to drive anticipation for Red Bull Kumite: evergreen fighting-game history pieces ahead of the event, and on-location social content captured in Times Square.
Watch the work
The brief
Red Bull needed anticipation before the event and presence during it. That is two different content jobs on two different clocks: considered pieces made well in advance, and reactive social cut while the event was still running.
What we made
Evergreen fighting-game history features published ahead of the event to build context and stakes, then on-location capture in Times Square turned into social cuts on the same day. One crew, both jobs, to a brand standard as demanding as any in the world.
Why it matters for a corporate engagement
This is the conference and launch-event playbook exactly. Build the story before the date, capture the day properly, and get social out while people are still paying attention. It is also the clearest proof of the one-shoot-many-cuts approach behind our social media video work.