A content package for Red Bull Kumite 2024

Red Bull Kumite is Red Bull’s fighting game tournament series, primarily focused on the Street Fighter franchise. Started in 2015, the event has established itself as one of the most prestigious fighting game tournaments and has been held annually around the world, from Paris to Tokyo. The 2024 edition took place in Brooklyn, New York, a mecca for fighting games in North America. To promote the tournament, Red Bull hosted a pre-event activation in Times Square where members of the public played professional players in Street Fighter 6, with the gameplay broadcast to one of the square’s massive screens and commentated by casters.

Red Bull approached Akshon to create a content package to help drive excitement and awareness for the event. Throughout the production process, we focused on making sure all content would speak authentically to fighting game players while still being entertaining for viewers from other gaming communities. Leading up to the event, Akshon produced a series of evergreen and educational pieces on the history of Red Bull Kumite and the New York fighting game community. For the Times Square takeover, we developed and produced Street Fighter “man on the street” social content, which was filmed on location, edited, and published to Red Bull’s social media platforms, as well as aired on the tournament’s live broadcast. After the event, Akshon produced videos highlighting the tournament’s biggest moments for Red Bull’s YouTube channel and social media.

The same approach works well for conferences, product launches and company events: build interest before the date, capture the event properly on the day, and share the highlights afterward. Planning all three together also means one production can supply content for every channel.

Content Development · Motion Graphic Design · Post-Production · Script Writing · Social Content · Talent Management · Videography · Voice Over