Working inside a client’s brand system
Official media partner to Evil Geniuses: trailers, jersey-launch promos, VCT team content, and the Comms Check series, produced hand in hand with EG staff and players.
Watch the work
The brief
Evil Geniuses had a defined visual identity, a tone their audience recognised instantly, and a roster whose time was scarce. The work had to look like EG made it, not like an agency made it for them, and it had to be shot around player schedules rather than ours.
What we made
Roster and season trailers, jersey-launch promos, VCT team content, and Comms Check, a recurring series built around player personalities. Production ran alongside EG staff, using their type, colour, motion behaviour and voice throughout.
Why it matters for a corporate engagement
Most corporate clients arrive with brand guidelines and a worry that an outside crew will ignore them. This is the answer to that worry. We work inside your identity by default, and getting real personality out of people who are not professional presenters is the same craft whether the subject is an athlete or an executive.