Battle Passes Are TERRIBLE But Effective

Nowadays, it feels like almost every AAA multiplayer title comes with a battle pass. Whether it's a competitive FPS like VALORANT or a battle royale like Apex Legends, the battle pass is a major monetization tool for developers to the point where it has started to become increasingly problematic and lazily implemented.

In today's video, we take a look at the history of the battle pass system, why they are so effective, and how developers may have gone too far.