Battle Passes Are TERRIBLE But Effective

Nowadays it feels like almost every AAA multiplayer title comes with a battle pass. Whether it’s a competitive FPS like VALORANT or a battle royale like Apex Legends, the battle pass is a major monetization tool for developers to the point where it has started to become problematic.
In today’s video, we take a look into the history of the battle pass system, why they’re so effective and how developers may have gone too far.
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